Launching such innovative, exciting and eagerly-anticipated vehicles as the Continental V8s required a visual event that matched the cars in scale, drama and beauty.
The Bentley team travelled to Switzerland to film a launch video of epic proportions, demonstrating the bold, edgy design, aggressive handling and secure all-wheel drive capabilities of the new Continental V8.
The result is a stirring symphony of stunning panoramic landscapes, powerful backdrops, clear skies and long, winding roads – all playing host to the magnificent Bentley.
And if the video has looks to rival a Hollywood blockbuster, that’s not surprising.
The movie required a crew of 24, was filmed at nine breathtaking locations, over 13 days, delivering 60 astonishing shots – all highlighting the qualities of the latest member of the Bentley stable.
Opening with a tantalising glimpse of the new car, the film illustrates the power of the Continental’s V8 4.0 litre twin turbo charged engine, capable of 0-60 in 4.8 seconds. The superior aerodynamics enable the sleek design to glide effortlessly along meandering Swiss roads, while the 405mm brakes inspire confidence on even the trickiest routes.
The snowy location clearly showed the advantages of Bentley’s permanent all-wheel drive, while the 151m high dam at the Zervreilasee reservoir offered a spectacular shot as the Continental V8 powered around its curve.
And then there is the soundtrack – that trademark V8 growl set against a rousing musical backdrop, ensuring a thrilling counterpoint to the action on screen.
Cool, contemporary and gritty, the Bentley Continental GT and GTC V8 launch video can truly be said to live up to the cars themselves.
Click here to view the finished video for yourself